MISS SWISS® will launch during 2020 holiday shopping season as the most innovative makeup case on the market
(PHILADELPHIA – Oct. 20, 2020) Ashley Piszek, a 24-year-old entrepreneur, announced MISS SWISS® will hit the market as the newest product to solve a significant problem in the makeup industry. Piszek’s patented travel size makeup case resembles the utility of a Swiss Army Knife® with custom holders that prevent friction between commonly used makeup products. MISS SWISS will be available in time for the 2020 holiday season via MissSwiss.com.
Piszek’s vision for MISS SWISS formed after her own “purse catastrophe.” When her makeup was damaged and her purse destroyed, she quickly realized she was not alone. Other makeup cases were too large to fit in a purse or did not allow for proper spacing to prevent harm.
MISS SWISS, which is manufactured in the U.S.A., has four holders to fit common makeup products. The outside shell is a heavy-duty plastic that comes in five colors: Princess of Monaco Pink, Silhouette Black, Blue Hydrangea, Fiolet Purple, and Summertime Shandy Yellow. MISS SWISS is 7.25 inches long, 4.25 inches wide, 1.25 inches deep, and comes with a shatter-resistant mirror inside.
To fund the MISS SWISS idea, Piszek flipped a house in between classes at DeSales University, where she graduated Cum Laude in 2019. As a college student, she entered a “Shark Tank-style” competition hosted by the university, where she took first place with her MISS SWISS concept. Piszek also conducted research studies with makeup users and learned about issues on the go. She designed the MISS SWISS to have holders that pivot so the user can access the base of the makeup while using the wand or brush.
Piszek was diagnosed with dyslexia in 2013 and pulled inspiration from fellow entrepreneurs Kevin O’Leary, Barbara Corcoran, and Daymond John. All three stars of the hit ABC show Shark Tank were also diagnosed with dyslexia. Known as “Mr. Wonderful,” O’Leary told Entrepreneur magazine that his dyslexia is a superpower in business.
Thank you,
Glenda, Charlie and David Cates
