Triple Paste: The Trusted Choice from Cheek to Cheek
Butt, What About Your Face? A Dermatologist Puts Diaper Cream on Her Face, Highlighting A Dual Purpose for A Baby Product
March 28, 2024 [Bridgewater, NJ] ̶ Move over slugging, it’s all about face basting. A New York City dermatologist has touted “face basting” to be the next level of slugging, coining the technique to mean applying a diaper cream to the face at night, after cleansing and when skin is feeling dry. The dermatologist advocates Triple Paste as the diaper cream of choice, joining pediatricians who recommend the brand for soothing baby diaper rash.
“Butt, what about your face?” Social media videos on TikTok show using a zinc oxide-based diaper rash cream all over your face at night can help awaken to skin as soft and smooth as a baby’s butt. Other videos show how Triple Paste worked best on kids for diaper blowouts due to its soothing oat kernel extracts and cornstarch, as well as being free from fragrance and talc.
“We’ve always known that caregivers trust the Triple Paste brand to treat diaper rash but were delightfully surprised to see the innovative usage of “face basting” because it offers a fantastic two-fer solution.” says Janice Li, Head of Marketing for Triple Paste. “As a mom myself, I love multi-purpose products. What’s good for baby is also good for mom!”
The face basting social media videos show the versatility and benefits of using diaper cream as a facial skincare product due to the tendency of diaper creams to have skin protectants and emollients. Face basting with diaper cream is a must-try for parents and skincare enthusiasts seeking a unique, dual-purpose approach to achieve radiant and healthy-looking skin for themselves and their babies.
Triple Paste has been trusted by pediatricians to be there for parents and caregivers when it comes to diaper rashes. Made with just the right amount of non-nano zinc oxide, soothing oat extract, and glycerin, Triple Paste offers exceptional efficacy and gentleness from “cheek to cheek”. Triple Paste ointments are hypoallergic and free from fragrances, parabens, phthalates, talc, and dyes. The long-lasting barrier creams seal out moisture, protect and restore irritated skin, and promote healing. Safe for everyday use, Triple Paste offers gentle and effective solutions for diaper rash needs.
Triple Paste offers a portfolio of rash creams to meet the expanding need of parents and babies:
- Triple Paste Original Diaper Rash Ointment: a pediatrician-recommended diaper rash ointment that features a triple action formula to treat all diaper rashes from mild to severe, soothing baby’s bum, preventing future rashes from occurring. Its gentle yet effective formula combines 12.8% non-nano zinc oxide with nourishing oat extract and glycerin to provide fast-acting relief while forming a protective barrier against future irritations. Available in tubes for diaper changes on the go and jars for home use.
- Triple Paste 3X Max Diaper Rash Ointment: a maximum-strength zinc oxide ointment for stubborn and severe diaper rashes, working to prevent, treat, and soothe raw, irritated skin. With 40% zinc oxide, this formulation contains three times more zinc oxide than the original Triple Paste formula to protect and heal severe cases of rash.
- Triple Paste Sheer Zinc Diaper Rash Ointment: great for both baby butt cheeks and your face, this multi-purpose ointment is formulated with 12.8% zinc oxide to prevent, treat, and soothe raw, irritated skin caused by mild to moderate diaper rashes. Its creamy texture makes for easier application and less mess, rubbing in clear with minimal residue. It’s also safe to use as a multi-purpose skincare solution on other areas of the body, like for drool rash, heat rash, or dry spots.
Triple Paste invites parents and skincare enthusiasts alike to experience face basting. For more information about Triple Paste, visit us on Instagram, Facebook, or at
About Triple Paste:
Triple Paste is a gentle zinc oxide medicated diaper rash ointment that soothes, treats, and prevents red, irritated skin caused by diaper rash without harsh chemicals or unnecessary ingredients. Recommended by pediatricians and tested by dermatologists, Triple Paste is the premium choice to provide lasting relief from raw, irritated skin in a skin treatment safe for everyday use.
Thank you,
Glenda, Charlie and David Cates
