Top Quick Instagram Business Tips for Budding Mompreneurs
Instagram has become a favorite place for all. Albeit, this social media platform is not merely an excellent place for that mindless entertainment but is also a good place for conducting business for marketing goods/services. It has become a good business platform for women entrepreneurs, more so for mothers. It is quite common for moms to resign from their job after having a baby, chiefly due to the increasing responsibilities at home.
Educated women desire to have self-worth and contribute to their family and society meaningfully. Here, platform-based business models offer a solution for this. Of course, each business demands effort and dedicated time to reach the pinnacle of success. However, for an Instagram-based business, an owner has the liberty to decide the work hours and the amount of effort to offer, thus giving her the freedom to manage her personal life just as she pleases. So, this way, the mother can balance her life and work how she wants to.
The Power of Instagram
It has never been easy for women, especially mothers, to gain economic independence and step into the world of entrepreneurship. Fortunately, the internet is increasingly turning into the component of the fabric of society helping them. Determined mothers have found immense success in business through social media platforms. Moms across every industry and ethnic group can learn and grow a business using online tools. Historically, mothers who have been discouraged from building independent businesses or working in offices have begun to find success by depending on social media.
Today, more and more mothers across the globe rely on social media channels, especially Instagram, to attract new customers. They have begun to realize the true potential and power of these platforms. Instagram allows female entrepreneurs to stay connected with other businesswomen and their ideal customers, who are often women. As the internet has helped make entrepreneurship newly accessible for countless women worldwide, there has been a welcome surge in women-owned global business.
Tips for doing business on Instagram for Mompreneurs
Below are some ways mompreneurs can use Instagram to build their customer base and pilot their business to success.
- Data Collection and Research – In the current data-driven world, moms can have the upper hand by using Instagram to research their competition and gather customer data.
- Connection and Engagement – Moms can use Instagram to connect with their customers. They can directly engage with them, know them better, and also solicit their feedback.
- Branding – Moms can use Instagram to develop an aesthetic and voice for their brand through content such as posts, videos, and photos.
- Customer Service – Instagram will give mothers the chance to respond quickly to customers’ feedback, questions, and complaints. Good customer service on this social media platform can also turn a negative situation into a positive one.
- Trend Tracking – In Instagram marketing, it is vital to stay at par with trends. Keywords, hashtags, and other forms of trends are easy to monitor on this platform.
- Advertising – Instagram offers cost-effective advertising options which can be highly effective.
- Networking – Moms can use Instagram to find support and also mentoring from other women.
- Buy Followers – Buy Instagram followers from Leoboost; for instance, can offer a plethora of benefits to the mompreneur. Followers can build their brand credit and get them noticed instantly while building relationships and growing their Instagram account. Above all, followers will always bring more followers.
Be Sociable Online
Instagram is a way to assist others and offer value to potential customers and customers. So, when moms post videos, blogs, and pictures about their business on this platform, it will be well and good. But an even better way will be to host chats, conversations, and interactive events to engage her audience and serve her needs.
For a mother who is a novice on social media, it is high time she makes the most of Instagram and takes the help of professionals for the betterment of her business. Businesswomen who know the tactics of connecting online will always have the upper hand over those who shy away from using technology.
Get Ahead
Women entrepreneurs often feel that earning small profits and making payroll is good enough. But the truth is, they deserve something even more, and she can reach thereby making a plan for the current year which boosts the revenue of the previous year by at least 25%. First, a woman entrepreneur must calculate the total sales she needs every month, considering the natural fluctuations. Then, she needs to tap into her creativity and plan promotions for months with low sales, which will assist her in touching her monthly sales quota.
Developing the goal to increase her business profits by 25% every year will change how she feels for herself and her business. A woman knows that growing a business and being a mom, both at the same time, is not easy, yet the pros outweigh the cons. In short, for all those who desire to be a mompreneur, I hope the various tips mentioned in this article can be of utmost help.
Thank you,
Glenda, Charlie and David Cates
