GILBERT, AZ (November 2020) – SweetLeaf® Sweetener, in keeping with its 38-year history of manufacturing products that are better-for-you, has introduced an all-new family of Organic Monk Fruit products. Honored with the prestigious 2020 Progressive Grocer Editor’s Pick Award for the entire plant-based line, SweetLeaf Organic Monk Fruit is a natural and delicious sugar replacement, in multiple formats and 18 appealing options for audiences of all ages. The formats include: Granular Bags; Packets; 1.7-oz Squeezable Organic Liquids; and 2-oz Organic Liquid Drops.
Dating back nearly 1000 years, Southeast Asian monks discovered the sweet taste of their native fruit. The name monk fruit is still with us today and now can be found online and on grocery shelves by the world’s most trusted plant-based brand, SweetLeaf Sweetener.
300 times sweeter than sugar, natural, on-trend monk fruit is becoming one of the most popular sweeteners for health-conscious consumers today. SweetLeaf Organic Monk Fruit is USDA-certified organic and non-GMO verified. Plus, as with other SweetLeaf products, Organic Monk Fruit has zero-calories, zero-carbs, zero sugars, and a non-glycemic response, all of which helps consumers avoid the dangers of excessive sugars without sacrificing any of the delicious sweetness they love.
Brand and Marketing Director, Brian Jensen says, “Americans are among the top users of sugar in the world. We know 75% of all Americans are trying to reduce the amount of sugar in their diets. So, it’s no wonder SweetLeaf Monk Fruit is having a substantial surge in popularity. We are thrilled to be able to offer this delicious new option to consumers of all ages and demographics.”
“We have also included fun in our great tasting product with our clever, colorful packaging and very today flavors like Caramel Macchiato, Orange Passionfruit, and Almond Amaretto, to name a few. All value priced with a broad age appeal, these products are already becoming a staple in shoppers’ pantries,” adds Jensen.
Sweetened by nature, granular SweetLeaf Organic Monk Fruit is available in 40- and 80-count boxes of packets and 800-gram and 240-gram bags, which consumers find convenient in replacing sugar in any foods, beverages, and recipes.
Liquid SweetLeaf Organic Monk Fruit is available in 2-ounce bottles of concentrate in five delicious flavors, plus unflavored, and in 50ml portable, squeezable, BPA-free bottles in seven popular flavors, plus unflavored.
SweetLeaf Organic Monk Fruit is available online at Shop.SweetLeaf.com and will be available in natural and conventional grocery stores in the Fall. Sample VIP boxes shown (left) are available to retailers and brokers by calling the number below.
About WISDOM NATURAL BRANDS®, maker of SweetLeaf® Sweetener and SweetLeaf® Organic Monk Fruit Sweeteners
Wisdom Natural Brands®, based in Gilbert, Ariz., has been the leading Stevia expert and industry pioneer with its plant-based SweetLeaf® Sweetener brand for 38 years.
SweetLeaf is the only Stevia brand winning 37 awards for taste and innovation. SweetLeaf Organic Monk Fruit is a 1:1 Sugar replacement and available in granular, packets, squeezable, and liquid drops, totalling 18 products.
SweetLeaf Sweeteners have zero calories, zero sugars, a non-glycemic response, and no artificial ingredients. SweetLeaf Stevia is sold in boxes containing 35 or 70 packets and shaker jars (organic or natural) for easy home use.
SweetLeaf Liquid Stevia Sweet Drops® add flavor without calories, zero sugars, or artificial sweeteners to foods, beverages, and recipes. Organic Sweet Drops are available in three popular flavors: English Toffee, Vanilla Crème, and SteviaClear®. SweetLeaf Stevia Water Drops® add delicious flavor to still or sparkling water.
New Better than Sugar!® powdered and granular, natural and organic, is a sugar replacement measuring 1:1 like sugar—without any of the calories or carbs and zero sugars.
SweetLeaf Zero-Sugar Stevia Syrup, in three popular flavors, brings the incredible sweetness of Stevia and Monk Fruit, with only 70 calories per serving.
Wisdom introduced herbal blends made from Yerba Maté through its Wisdom of the Ancients® brand, one of the most respected herbal lines in the natural industry. Wisdom of the Ancients herbal blends are available in bags and loose leaves and come in a variety of beneficial flavors.
And new zero-sugar, zero-calorie Yerba Maté Energy Shots, available in regular and orange flavors, provide energy with 200 nutrients and 100% naturally occurring caffeine.
SweetLeaf Sweeteners and Wisdom of the Ancients’ products are available at: Shop.SweetLeaf.com, health food stores, natural groceries, supermarkets, and online retailers.
Thank you,
Glenda, Charlie and David Cates
