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Starting a Sustainable Business: Your Guide to Going Green
A green business is a business dedicated to ensuring a healthy environment for future generations. When you start a green business, you can take comfort in knowing that you’re helping preserve the environment. Keep reading to find “ecopreneurship” inspiration and learn how to set up an eco-friendly business with a watertight marketing strategy.
Understanding the “Green” Business Model
A green business model prioritizes reducing the company’s carbon footprint over increasing revenue while still earning a decent profit. It might entail limiting the use of carbon fuels while utilizing the electricity generated by solar panels and other initiatives to significantly cut energy usage. Other examples of eco-friendly businesses include those that manufacture reusable plastic containers, install solar panels, and manufacture eco-friendly cleaning supplies.
Finding “Ecopreneurship” Inspiration
A little inspiration can go a long way when you’re thinking of launching a green business. Take a look at the following two inspiring profiles of green businesses and their founders. In 1988, Jeffrey Hollender established Seventh Generation. It has since become a household brand in greener cleaning, giving an alternate solution to the industry standard of chlorine-bleached virgin-paper supplies and harmful detergents. Jigar Shah quit his job at BP Solar to found SunEdison in 2003, which has since grown from a small startup to one of America’s leading solar power providers. You, too, can succeed.
The Best Approach to Building Out a “Green” Business
To start a green business, get a thorough grasp of the “green” business model as well as how to recognize business possibilities through the green perspective. Then, come up with an eco-friendly service that isn’t currently provided in your market.
Before you proceed, consider the pros and cons of your prospective venture. Avoid blindly going into business without first considering the potential negative consequences. For example, it would be a bad decision to leave a lucrative position without completely evaluating the business’s viability.
Once you’ve decided to go ahead with your green business, develop a business plan that ensures that all supplies utilized to deliver your services are eco-friendly and that outlines your company’s structure, products, marketing strategies, and basic start-up costs with the additional expenditures associated with going “green.”
Get Certified
Obtaining certification as a green business or as having a green product assists you in attracting green clients and creating ecologically sustainable items. You can search for green certification options that are suitable for your company. Green Seal, Green C Certification, and Safer Choice are a few examples of green certifications.
Hiring Marketing Professionals
Online marketing consultants can provide guidance to help with your marketing initiatives. A digital marketing expert can develop a marketing plan that outlines how to reach out to potential consumers. They ensure you stay focused on your target market of environmentally concerned individuals and assist in capturing your consumers’ attention through social media platforms. Find marketing specialists on job platforms. Check their experience, reviews, and pricing before you make your decision.Starting an eco-friendly business can be one of the most gratifying achievements as it’s beneficial not only for your personal growth, but also for the environment. Learn about the green business model, develop a business plan, and hire marketing professionals. And be sure to visit Branding Beyond Blogging for help with branding strategies for your green business!
Thank you,
Glenda, Charli8e and David Cates
