I would like to share a Press Release from Squishmallows and a review for Fantasy Flip-A-Mallows. I was sent three of them Fantasy Flip-A-Mallows to try out in exchange for this review. The thoughts in the review are mine and mine alone.
What could be better than one Squishmallows how about two?! Meet Fantasy Flip-A-Mallows, the new two-in-one Squishmallows to add to your squad.
Can’t decide which Squishmallows to play with first? Flip ’em! When you want to squish a new member of your squad, flip ’em!
The Fantasy Squad contains Devin the dragon flipped into Esmeralda the Unicorn, Willow the Pegasus flipped into Kimberly the llama, and Sloth into Hans the hedgehog. Flip-A-Mallows are 12″ and come in packs of three.
As soon as I opened Fantasy Flip-A-Mallows Charlie asked me if he would be able to have them. I said I would let him have one but on, no, Charlie wanted all three.
I need to go shopping for Christmas because both Charlie and David like using Fantasy Flip-A-Mallows for pillows at night. I like how each Fantasy Flip-A-Mallows turns into a new toy when you flip them inside ours.
We can use Fantasy Flip-A-Mallows when having Story time in school. Or camping out in the yard. I know once Lily see’s Fantasy Flip-A-Mallows she is going to want all three of them and Jason as well.
Charlie and I plan on using Fantasy Flip-A-Mallows when we take trips for Pillows in the car and also when we go Camping. I can even see Charlie writing stories about Fantasy Flip-A-Mallows for our Creative Writing class.
Fantasy Flip-A-Mallows make the perfect gift for kids and adults alike. I could even see kids leaving for college for the first-time taking Fantasy Flip-A-Mallows with them, so they don’t get lonely.
I like how Fantasy Flip-A-Mallows doesn’t need batteries. There is no, zippers or buttons which means children of all ages and can play with Fantasy Flip-A-Mallows and will be safe. Parents aren’t needed and they allow children to use their imagination.
NEW Fantasy Flip-A-Mallows KEEP UP AWARD-WINNING TRADITION FOR SQUISHMALLOWS BRANd
Soft, Cuddly—and Flippable—Squishmallows® Line
Wins Coveted 2020 National Parenting Product Award (NAPPA)
LOS ANGELES — May 28, 2020 — Kelly Toys Holdings, LLC, a subsidiary of Jazwares, LLC announced today that its all-new line of Flip-A-Mallows™ — the newest “reversible” additions to the Squishmallows® family — has been named a 2020 National Parenting Product Award (NAPPA) winner. The NAPPA awards are given to products tested by a panel of expert judges and family testers. This is the fourth Squishmallow squad entry in a row that has won a NAPPA award.
“These new Flip-A-Mallows are twice as much fun as the original Squishmallows,” says NAPPA Awards Director Elena Epstein. “Kids will love their whimsical look and how cuddly they feel.” With more than 25 years of experience in the industry, the NAPPA award is one of the longest running and most respected awards programs in the U.S. NAPPA has continuously been celebrated as the “go-to” source for parents and professionals seeking the best products for their children and families.
“All of us would like to express gratitude to NAPPA for their recognition of our new Flip-A-Mallows line,” says Kelly Toys Holdings Co-President Jonathan Kelly. “These charming new reversible characters are delighting the ever-increasing Squishmallows fan base of kids, tweens, collectors and toy lovers of all ages. Flip-A-Mallows provides the same super soft, huggable comfort, fun and surprises for which Squishmallows are known, and this prestigious award is proof.”
The six styles with 12 characters total are available in two sizes: five-inch and 12-inch (MSRP: $7.99 and $19.99, respectively) and include Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, Dawn the Fawn/Winston the Owl, Devin the Dragon/Esmeralda the Unicorn, Willow the Pegasus/Kimberly the Alpaca, and Sharie the Sloth/Hans the Hedgehog.
Flip-A-Mallows are sold individually at Five Below, Learning Express, and The Paper Store while other retailers are expected to add them in the coming weeks. Flip-A-Mallows three-packs (12-inch size) are available exclusively through Squishmallows.com for $49.99. The “Fantasy” pack includes Sharie the Sloth/Hans the Hedgehog, Willow the Pegasus/ Kimberly the Alpaca and Devin the Dragon/Esmeralda the Unicorn; the “Original” pack includes Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, and Dawn the Fawn/Winston the Owl. Kelly Toys Holdings encourages its customers to follow @Squishmallows social media channels as the company will host multiple Flip-A-Mallows giveaways.
Since debuting in fall 2017, more than 50 million of the delightful Squishmallows have been sold. The line has expanded to more than 475 characters and is available in more than 40 countries. A snuggly alternative to high tech toys, and a great gift alternative to candy and flowers, the versatile Squishmallows make great pillows, bedtime buddies, travel companions and can even serve as a best friend in times of need to help relieve stress and anxiety.
Popping with personality, each Squishmallows character’s background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water and tumble-dry on low heat—and remember not to iron them.
Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, Pinterest and YouTube. Fans can learn about all the characters, sign up for updates and register their Squishmallows in exchange for an adoption certificate at.
The shape, look, feel, and texture of Squishmallow® branded plush toys constitute Kelly Toys Holdings’ proprietary trade dress.
About Kellytoy
Kellytoy manufactures a portfolio of award winning everyday and seasonal plush products that includes its best-selling Squishmallows®, Kellybaby as well as a pet products line called Wags & Purrs™. Over the past three decades, Kellytoy has positioned itself to meet the needs of its customers in mass market, gift/specialty/toy retailers, party and pet stores, supermarkets, discount stores, drug stores, amusement parks and even crane machines in arcades the world over. Kellytoy also makes products in collaboration with leading classic characters, including major licenses, as well as blockbuster theatrical franchises.
About Jazwares
Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic licensed and wholly owned brands. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.
Thank you,
Glenda, Charlie and David Cates
