From start-up to international fashion entrepreneur…
Save The Girls Touchscreen Purses Premier in Australia & New Zealand
Slug: ‘Save The Girl’s touchscreen purses are now available via Australia/New Zealand’s ‘TVSN’ thanks in part to funding from the ‘Coronavirus Aid Relief Economic Security Act’ or CARES. TVSN is Australia and New Zealand’s TV shopping network. This is the third international shopping network where Save The Girls touchscreen purses are sold.
November 14, 2022 – ‘Save The Girls’ touchscreen purses are now available in Australia and New Zealand via TVSN, thanks in large part to funding secured from the CARES act. The popular Australia/New Zealand channel is the third of three such outlets (QVC and The Shopping Channel of Canada) where these useful and fashionable purses can be purchased. Tami Lange invented the touchscreen purse and is the president/owner of Save The Girls. Founded in 2017, Lange now owns an international fashion company.
Opportunity Recognized and Realized
A savvy business owner, Lange knew the interest in her purses existed in countries outside the USA. Added funds from the CARES act made marketing and selling them there possible sooner than later. “After fighting three straight years with issues outside of my control, it is a relief to have the government helping me instead of making small business more challenging Lange said.” The additional funding allowed Lange to appear on Australia’s TVSN with her stylish and useful purses. “I feel like we just won the ‘triple crown of shopping networks,” she concluded.
Improvise Adapt and Overcome
Lange is a one-woman testament to the power of flexibility, improvisation, and the courage to act when things go badly. Lange invented a touchscreen purse for women to store and operate their smart phones without having to remove them from the purse. During the global Covid-19 outbreak her business outlets shrank by more than 95% as the retailers where the clever, fashionable, and useful purses were sold were all closed. No one would have found fault with her had she just quit. But anyone who thought that Tami Lange would walk away from her once thriving enterprise had another thing coming.
Finding Opportunities Nothing New
Lange quickly found innovative possibilities and available channels to market and promote the Touch Screen Purse. The accessible conduit to new customers was online sales and television. Her web site could accommodate more sales without any major change.
Television features with ‘America’s Got Talent’ judge, Howie Mandel, followed by another on ‘The View’ provided enough revenue for her initiative to remain viable. She sold over 14,000 of her touchscreen purses right after a feature on ‘Good Morning America’ (GMA). The sales from these televised features drove enough commerce for Lange to not only stay in business but expand to other lines for women that were as attractive as they were needed and useful.
Product Expansion Not Retraction
During the pandemic, Lange added full facial scarves, face shields, sparkle masks and bucket hats to help provide protection from airborne hazards and make a positive fashion statement. All are available via the Save The Girls web site, https://savethegirls.com/ and at many of the retail outlets where Save The Girls Touchscreen Purses are sold.
Any start-up entrepreneur knows success is never guaranteed. Tami Lange and her ‘Save The Girls’ touchscreen purse company survived all the usual difficulties new businesses endure and then some. After three years of a global pandemic, punctuated by supply chain issues, and 95% of the 2500 retail outlets that carry Save The Girls closed temporarily or permanently, things are looking up.
About Save The Girls
Save the Girls is a female owned business that manufactures and sells uniquely designed touchscreen purses. These allow purchasers to use their cell phones to text, answer calls and utilize other smartphone functions through their purse. To learn more, visit the website at https://savethegirls.com/.
CAPTION: Tami Lange, president of Save The Girls, celebrates winning the ‘triple crown’ of global shopping networks.
