Orangetheory Fitness studios across the state of Texas are collaborating wit hSpecial Olympics Texas to fundraise, celebrate and host Special Olympics Texas athletes during an exclusive 90-minute class at their studios on July 22 and 23. Please let me know if you are intersted in speaking with representatives from Orangetheory or Special Olympics Texas or the Special Olympics athletes. This is a wonderful opportunity to celebrate these amazing atheletes.
Maverick Fitness to Host Special Olympics Texas Athletes
During 90-Minute Fundraiser Class to Benefit Special Olympics Texas
Dallas, Texas – June 20, 2023 – Maverick Fitness Holdings, owner of 35 Orangetheory® Fitness studios in North Texas, along with Orangetheory Fitness studios across the state of Texas, will host Special Olympics Texas athletes during an exclusive 90-minute class at their studios on July 22 & 23, 2023. Orangetheory members will pay $25 to participate in the class with all proceeds going to Special Olympics Texas. Normal classes at Orangetheory are 60 minutes so this class will be an extra challenge for members. They also have the option to donate money to Special Olympics Texas if they cannot make the class.
“We are delighted to collaborate with Special Olympics Texas and champion the incredible athletes in our community. Orangetheory Fitness is built on the belief that fitness has the power to transform lives, and through this partnership, we aim to empower SOTX athletes to reach their full potential. We invite everyone to join us in making a difference and support the inclusion revolution.”, says Shane Adams, CEO, Maverick Fitness.
Since the beginning of 2020 Orangetheory Fitness has continued to expand their partnership and support ofSpecial Olympics Texas and their athletes. What started as a way for Orangetheory employees to get involved in their local community by volunteering at different events transformed during the Pandemic as a way to keep Special Olympics athletes across the state engaged in social activities and focused on health and wellness during an extremely difficult time for everyone.
In 2021, as more in-person workouts began to take place again, Orangetheory expanded their partnership with Special Olympics Texas by doing more for the athletes and getting Orangetheory members involved across the entire Dallas-Fort Worth metroplex and Texas. They are continuing that initiative today.
“Now in our 3rd year of partnership with Orangetheory Fitness, we could not be more excited! Special Olympics Texas athletes who participated in the past have been asking and hoping to participate again, some now have Orangetheory memberships thanks to studios hosting this inclusion class. I would like to thank Maverick Fitness and Jaclyn Garcia for their efforts and dedication to inclusion. We will continue to expand the impact between OTF and Special Olympics across the state of Texas and now Louisiana.”, says Dalton Hill, Director of Strategic Partnerships, Special Olympics Texas.
Maverick Fitness, who owns 35 Orangetheory® Fitness studios in North Texas, makes it a priority to give back to the communities they serve. In 2018, Maverick Fitness created OrangeLove, their non-profit initiative where one charity is chosen monthly to be the recipient of a cash donation. Orangetheory Fitness members are encouraged at the end of each class to check in on social media, tagging the charity. Maverick Fitness then donates up to $5,000 to the charity of choice.
In addition, Maverick Fitness Executive office is dedicated to doing quarterly Days of Service working with local non-profits such as Habitat for Humanity, The Birthday Party Project, The Salvation Army, and Irving Cares.
Headquartered in Frisco, TX, Maverick is the second-largest franchisee for Orangetheory® Fitness, with 34 studios, over 18,000 members.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness, studio locations and membership packages, please visit. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories.
Orangetheory workouts incorporate endurance, strength, and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,500 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Special Olympics Texas
Special Olympics Texas (SOTX) is a privately funded non-profit organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect. SOTX provides continuing opportunities for more than 58,800 children and adults with intellectual disabilities throughout the Lone Star State to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. To learn more, visit or call 800.876.5646. Engage with us on: Twitter @SOTexas; Facebook: YouTube.com
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the The Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 35 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information
Thank you,
Glenda, Charlie and David Cates
