If your #Homeschooling your children like I did Charlie and Suzzane then you might want to educate your children about different careers which is why on November 4th you could have your children study Broadcast Traffic Professionals Day and if its possible visit a News Station.
Traffic Directors Day is a national celebration of traffic directors in broadcasting that is celebrated on November 2nd every year. However, when the date falls on a weekend, Broadcast Traffic Professionals Day is celebrated on the following Monday instead, so that the traffic directors can receive the adulation they deserve.
Traffic Directors Day is also known as National Broadcast Traffic Professionals’ Day, and the celebrations are supported annually by the Traffic Directors Guild of America. Broadcast Traffic Professionals Day itself is set aside to honor traffic management and direction in broadcasting, which is part of the behind-the-scenes work of programming and scheduling advertisements and programs for broadcasting agencies and channels.
The job of the traffic director is especially important when it comes to advertisements. The traffic director is responsible for being aware of the air time set aside for commercial purposes, and managing the commercial programming or the advertisements along with regular programming depending on the number of listeners at any given time.
The work requires a careful balancing act as it is important to give the advertisements the time they need without driving off the listeners. The traffic director is also responsible for determining the correct rates for the available airtime and selling them to the advertisers at competitive rates that help support the broadcasting company.
Apart from the advertisements, traffic directors do rely on technology to automate their work, especially when coordinating between departments. The ‘traffic’ in broadcasting refers to the entire programming schedule which includes daily programs, advertisements, and public service announcements, which are all managed by using broadcast management software
Traffic Directors Day Activities
- Take the opportunity today to call your local broadcasting office and ask for their traffic directors and share your appreciation for their hard work behind the scenes on Broadcast Traffic Professionals Day.
- Go online and share information about all the cool work that traffic directors do this way, more people will be able to appreciate their local broadcasting professionals.
- Organize a meet-up with your local agencies and bring broadcasting professionals together so they can discuss their unique profession and exchange tips and opportunities.
Facts About Broadcasting That Will Surprise You
- Despite the general doom and gloom around developing technologies, almost 92% of adults listen to some kind of broadcasting every day.
- Educational institutions control the majority of public broadcasts, which makes the traffic director’s job particularly tricky.
- Community broadcasters work independently, and most of the people who work in these companies are volunteers.
- It is not uncommon to have commercials played continuously for 18 to 20 minutes in a single hour.
- Behind the scenes of broadcasting, there are over thirty different roles performed by various people to keep the broadcast flowing.
Why People Love Traffic Directors Day
More people need to know about traffic directors and their work and we also want to open up possibilities for young people about different careers they could look into.
People love learning about all the different kinds of jobs and skills required to make things we may take for granted work and we think that traffic directors have a unique and important profession.
People think that people behind the scenes deserve to be appreciated publicly and today we want to show that we love the essential work they do and are grateful for them.
Thank you,
Glenda, Charlie and David Cates
