This is a review for the book No Dead Air: Career Reflections From the TV Executive Who Saved Barney the Dinosaur From Extinction which I received a copy of in exchange for the book.
Not many people can say they’ve had a Radio Show or someone they know has been on the Radio but I would like to let you know Charlie and I’ve done both including creating my own commercial and performing the commercial on the TV for our local Chamber of Commerce.
Charlie has been eating, living and sleeping Basketball the past couple of years. With Charlie homeschooling we can add a Broadcasting Class to our lineup. As I sat down and began reading the book I knew this was a story David and Charlie needed to hear.
No Dead Air: Career Reflections From the TV Executive Who Saved Barney the Dinosaur From Extinction is the perfect book for anyone who is curious about the REAL inside world of public broadcasting. In this book Larry Rifkin not only talks about broadcasting but Larry Rifkin explains the mechanics of this industry while entertaining the reader through facts he shares.
I hope you take the time to read No Dead Air: Career Reflections From the TV Executive Who Saved Barney the Dinosaur From Extinction and that you will share this book with everyone you know. Add this book to your Gif Giving list for anyone into Broadcasting or Basketball.
About:
From Barney to b-ball and beyond…
Larry Rifkin’s life experience is like none other. He never worked in a major media center, yet he helped save a TV show that is well known in homes with kids. Televised women’s basketball was a rarity when he took it on. Rifkin took women’s basketball from obscurity to stardom and successfully navigated changing technology through several decades of broadcasting.
In this compelling career memoir, Rifkin shares with readers how he became known for several groundbreaking television shows. Telling his complete story of hard-won recognition is Rifkin’s personal way of giving back to the community after success. By sharing an insider’s perspective on what it’s like inside the media, Rifkin hopes to challenge and inspire those interested in similar careers.
Woven throughout is Rifkin’s true love of family and home, along with his zeal for creativity, media history, and his audience.
Thank you,
Glenda, Charlie and David Cates
