Google keeps on rolling out updates to its core algorithm. Google’s primary focus has always been serving its users the results for their intentions. While some major updates targeted the content, the others targeted black hat SEO practices. All in all, it intends to deliver its users no spammy and phishing information.
Every niche of blogs and websites is affected by these updates, and fashion is no different. This article entails some of the latest updates that you should consider for your fashion blog.
- Focus more on your user
Since Google has its focus on the user, you should also shift your focus to the user. It is ultimately the user that brings your blog to the higher ranks. Bounce rates and dwell time, these factors are used to measure user experience. The better a user responds to your website, the more your website improves in Google ranking.
To enhance the user experience, you can use creatives, action buttons, and interactive columns. While these inclusions may improve the aesthetics of your website, optimizing your website responsiveness supports technical SEO. Users don’t like to wait. Leading to an increase in bounce rate and dip in rankings.
- Learn the intentions behind the search
While optimizing keywords for your website, make sure you learn about the user’s intention behind the search. With the integration of Google’s AI module to its core algorithm, it has personalized user experience. Google’s AI module is a machine learning system that generates a relation between terms and variations of these terms. Look for google suggestions by typing in your desired keywords. These suggestions are based on trends in search terms entered by the user.
Google’s EAT Update
On 1st August last year, Google confirmed rolling out EAT update which focused primarily on the content quality. The acronym for this update is Expertise, Authoritativeness, and Trustworthiness. These parameters are used to scale the quality of content on your page. In order to comply with this update, you need to start gaining expertise in any subject for your blog and keep your content simple yet informative.
- Foul links can cause you a penalty
Inarguably, links have been a part of Google’s core algorithm almost since Google was first launched. A few years ago, link farms and PBNs were monetizing by selling out links. Google supports natural link accumulation. So it refined the algorithm to find a relation between content on linked pages. Ashley, from OutreachMonks, states that niche relevancy is a crucial factor for white hat SEO practices. On the contrary, links that are irrelevant or broken, or spammy can call in for a penalty.
- Do you know about mobilegeddon?
Over recent years, if you may have noticed, mobile users are increasing in number. Google knows it and has already taken note of it. By rolling out mobilegeddon, Google webmasters informed the bloggers to optimize their websites for mobile and tablet devices. This is yet another update that you should consider undertaking digital marketing for your blog.
Staying on top of updates and following the webmaster’s guidelines, is sure to bring your website to the top position.
Thank you,
Glenda, Charlie and David Cates
