CHATSWORTH, CALIF. (January 29, 2020) – L.O.L Surprise!® kicks off the first day of Nuremberg Toy Fair with a global surprise announcement! MGA Entertainment Inc. (MGAE), in partnership with international recycling company TerraCycle®, today announced the expansion of the L.O.L. Surprise! Recycling Program, which will now include 9 countries around the world! MGAE is also planning for a year of more eco-friendly product surprise announcements, including news related to packaging, product and more!
“As a leader in the toy and entertainment business we understand that we must lead the industry,” said Isaac Larian, CEO and Founder of MGA Entertainment. “Not only are we looking to make products more sustainable, but we’re giving parents an easy and free way to recycle LOL Surprise! packaging and products around the world. We need to look to our products to help keep the world healthy and alive for the next generation of fans — this is critical for the company and one that we are focused on as it relates to all aspects of the product lifecycle. Sustainability is a personal priority and a MGAE commitment.”
L.O.L. SURPRISE! IS MAKING THE WORLD SPARKLE WITH A NEW “RECYCLE WITH TERRACYCLE” GLOBAL PROGRAM!
In early 2019, MGAE entered into a partnership with TerraCycle after hearing how frustrated fans were regarding differences in recycling programs, which vary from municipality to municipality. While the L.O.L Surprise! packaging was 100% recyclable, the new L.O.L. Surprise! Recycling Program, launched in conjunction with TerraCycle, removed all the barriers to fans. In addition, MGAE arranged for free shipping on all shipments and opened the program to any interested individual, school, office, or community organization. The program easily allows fans to send all L.O.L. Surprise! packaging and products directly to a knowledgeable source, ensuring items are properly disposed of and recycled. Once collected by TerraCycle, the items are cleaned and melted into hard plastic that can be remolded to make new recycled products.
On the heels of the successful launch of the program in the United States, the L.O.L. Surprise! Recycling Program will be implemented globally, including the following countries:
Australia
Belgium
Canada
China Germany
Ireland
Netherlands
United Kingdom
The global program launch with TerraCycle is just the beginning of a robust eco-friendly program that MGAE will be introducing throughout 2020.
For more information or how to sign up, please click here!
To keep up with L.O.L. Surprise!, follow us @lolsurprise or visit www.lolsurprise.com. #collectlol
ABOUT MGA ENTERTAINMENT
MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Springlings Surprise™, Num Noms™, Poopsie Slime Surprise!™, Project Mc2™, Crate Creatures Surprise!™, VIRO Rides™ and Zapf Creation®. Visit us at www.mgae.com.
ABOUT TERRACYCLE is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com
Thank you,
Glenda, Charlie and David Cates
