(May 21, 2020 -Louisville, KY) – Kenmark Eyewear, an industry leader who holds the eyewear licenses for Vera Wang, Zac Posen, Lilly Pulitzer, and many more is launching the company’s first ever independent collection, Paradigm eyewear.
Paradigm has debuted the full collection since their launch late last year. Every frame is manufactured in Louisville, Kentucky at facilities that prioritize the health and well-being of their workers. These facilities practice environmental responsibility, utilizing solar energy and ethical source raw components. The packaging is also made with recycled materials. The metal used throughout the collection is stainless steel with nickel-free plating, making it super durable and 100% recyclable.
Paradigm has launched their Spring 2020 collection which incorporates previous best-selling details and design elements, including lightweight materials, thin profiles and combination acetate and metal construction. With eleven optical styles and eight sun styles, the brand has expanded its offering in both size and range.
Paradigm drew inspiration from emerging trends and vintage looks for the Spring 2020 collection, with fashion and functionality at the forefront. Subtle styling nods to the ’70’s and ’80’s can be found throughout various styles featuring dual tones, earthy brown tones, and oversized shapes. The range offers nine full acetate styles and a broader selection of sizes, with more petite options and wider fits.
The sunglass collection can be purchased direct-to-consumer through BaxterandBonny.com. An option to print spec sheets online is available for optical requests and can be taken to a local optical shop for ordering. All glasses and frames are priced at $145.
About Paradigm
Shift your view with the Paradigm Collection from Kenmark Eyewear. It offers a modern perspective on everyday frames with eyewear that brings classic appeal to current trends. Every style is carefully crafted by our talented Louisville-based design team to be universally comfortable and flattering, so there’s something for every face, skin tone and personality.
When it comes to quality, we’re here to reframe your expectations. All the materials we use are sourced from the best suppliers in the industry, and our frames are manufactured with a focus on superior craftsmanship. Plus, from providing workers a fair, living wage to reducing our environmental impact, we’re committed to the highest ethical standards at our own company and every company we work with. Because we want you to feel as good about our process as you do about our products.
Thank you,
Glenda, Charlie and David Cates
