Importance of Backlink for SEO: Methodology and tools
Whoever is familiar with the fundamentals of organic content positioning (SEO) may have heard about backlinks. Backlinks or links are still highly essential in a website’s organic placement (SEO). This does not imply that it is impossible to place a web page without external connections. However, it won’t be easy to position competitive keywords without external links.
That being stated, in this post, we will explain what a backlink is, what it is used for, and the various types of backlinks. and anchor text.
What is a Backlink?
A backlink is a link that another website has placed towards yours through an anchor text or anchor text. In other words, a backlink is a quiet mention that a website makes about another website. They’re vital for SEO since it helps to transmit authority and provide websites more visibility.
When entering the planet of links, it’s easy to confuse backlinks with external or internal links.
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Internal link: this is a hyperlink that connects two pages on the same website.
External link: this is a link that connects to another domain. They’re generally meant to provide additional information.
Backlinks or inbound links: these are links from other websites that point to your site to increase domain authority on Google.
Investing money in generating excellent content without considering link building is unsuitable if you want your articles to be seen on the internet. Still, you can disqualify any incoming link to your site and let Google know the connection has nothing to do with your website by using a process known as disavowing backlink. You may need a ecommerce blog writing service niche to enable you to upload a properly formatted one—txt file to the Google Disavow Tool.
What is the Importance of Backlink?
Google takes these inbound links as a symbol of authority on a website. The more authoritative websites that link to your site, the more likely Google’s algorithm will consider your website for ranking purposes.
Therefore, when creating a technique for generating links, you must specialize in those pages with more domain authority and, if possible, from your niche, which brings you traffic.
There are indeed many other metrics that Google evaluates. However, backlinks are still among the most common signals Google uses to rank a site on specific Search Engine Result Pages (SERPs).
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Types of Backlinks
There are two types of inbound links, whether or not they provide authority.
Dofollow
This type of link transfers authority or PageRank to the linking website. Vital for SEO, quality over quantity.
Nofollow
Unlike dofollow, this type of link doesn’t convey authority or PageRank. It doesn’t link to any website. Through the nofollow tag, you tell Google not to follow that link. they will help improve the user experience and drive traffic to your website.
Top SEO Tools for Backlinking
OpenLinkProfiler
Openlink is a complete SEO tool. With this till, you can discover all the website’s backlinks and valuable information such as the anchor-text, the type of link (nofollow, dofollow), the link’s age, country of origin, and much more.
SEO SpyGlass
The free version of SEO SpyGlass allows you to see the first 1,100 backlinks of any website (up to a maximum of 5 daily checks).
SEO SpyGlass has two paid versions. Professional, with a cost of € 124.75 and another called Enterprise with a price of € 299.75.
Bing Webmaster Tools
To use Bing Webmaster Tools, you need to register for the service and verify ownership of your website before you can see backlinks and other SEO statistics.
This tool is entirely free, without a paid version. However, with it, you can only access backlinks and SEO information related to your website and not those of your competitors.
RankSignals
RankSignals is another free tool (you need to register and create an account) that will allow you to discover the backlinks of any website and other helpful information such as PageRank, link, anchor text, type of link, etc.
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Google Search Console
Google Search Console is an essential helpful tool for SEO and for managing other aspects of your business.
To check the links that point to your website, go to Search Traffic / Links to your site.
If you also click on each link, you will access the pages and domains that link that particular URL.
Ahrefs
Ahrefs is one of the best tools to check backlinks. In addition, it is a payment tool priced at $ 99 / month.
Its free version is quite limited. However, you can get some valuable reports with it.
SemRush
SemRush is one of the most used tools for optimal link building and with which you can also check backlinks from both your website and the website of your competitors.
It is a premium tool, priced at $ 70 / month. With its free version, you can consult reports and check backlink data.
Thanks to the various SEO implementation strategies, increasing the organic ranking of your e-commerce store or website on search engines is feasible.
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Organic SEO is all about On-Page, Off-Page, Editorial content SEO, local SEO, SEO International, migration SEO, etc. Choosing a backlinking plan requires time and excellent organization. Above all, it is necessary to work out the foremost external links to the website to avoid any penalty from Google.
Final Thought
No doubt, backlinking is necessary for business growth and increasing your brand’s online presence. To achieve the best results, it’s essential to build only backlinks relevant to your business. This will enable you to attract brand recognition and authority within your industry. If you know how to use backlinks correctly, you will never link your content to sites with poor authority or low relevance in the online terrain.
References
- https://blog.alexa.com/marketing-research/competitor-keywords.
- https://www.searchenginejournal.com/google-algorithm-history
- https://openlinkprofiler.org
- https://www.link-assistant.com/seo-spyglass
Thank you,
Glenda, Charlie and David Cates
