How Custom Apparel Makers Can Spruce Up Their Spring Fashion Line
Spring is a season of warmth and renewal. For custom apparel companies, it’s the perfect time of year to spruce up their product offerings with some of the most in-demand items of the season!
Adding the perfect pop of color to garments is an excellent way for apparel customizers to reflect these seasonal trends and make their shop stand out during this season of vibrancy.
Beat the sun with wide-brimmed hats
One of spring’s hottest accessories is the wide-brimmed sun hat. After having to stay inside for much of the winter, people are ready to go back outside to the beach and the park, and they need something to shield their foreheads from the rays of the sun. The branding opportunities that this type of hat offers custom apparel companies are profound.
With embroidery, you can use and work with plenty of colors, creating much more varied designs in their color palettes than the alternatives can produce.
However, embroidery machines are primarily designed to work with flat fabrics. As a result, the straw-like material that these hats are made of can make them difficult to work with. Still, specialized tools can help you put your design on these hats with less difficulty. You can look for tutorials that will help you work with these hats to produce designs that are professional, sleek, and attractive.
Either way, putting your design on one of these sun hats could go a long way in making your brand stand out. These products are upscale and elegant, so having them as part of your line will make those qualities transfer to your brand. The people who wear this type of accessory tend to be younger and more in touch with fashion trends, and this is the type of audience that most custom apparel brands will be trying to reach.
Baseball caps are up to bat
The start of the spring also means the return of baseball. The demand for baseball-related products like ball caps has increased in recent years. So why not capitalize on this sporty fashion trend? Custom baseball caps are a tremendous way of getting your brand out there since caps put their image directly in the sightline of anyone around the person wearing them.
Compared to alternatives like screen printing, embroidery is a much more durable solution to designing accessories. Given the significant wear and tear that baseball caps are subjected to, embroidery is the perfect way to ensure that those vibrant spring colors stay on your caps for as long as possible.
Another great thing about ball caps is that they are relatively inexpensive to produce. If you buy blank baseball caps at wholesale prices and use an affordable embroidery machine, it won’t cost much to customize them. And because they’re useful and cheap to make, custom embroidered caps are the perfect opportunity to give your customers free branded swag. Headwear is a cheap-to-produce, aesthetically-appealing, and highly-visible way of getting your brand out there this spring season. From baseball caps to wide-brimmed sun hats, people are looking for clothes to enjoy the outdoors. Throw in some color with your embroidery machine, and you have a spring line loaded with energy that will be flying off the shelves.
Thank you,
Glenda, Charlie and David Cates
