This Halloween, HealthyWage is again turning candy into cash with no strings attached—and all for a great cause! As part of their “Cash for Candy” program, Americans can donate excess, unopened candy in exchange for $10 per pound (up to $100) while supporting U.S. troops overseas.
Not only does this initiative help families reduce Sugar consumption, promote healthier habits, foster family philanthropy and boost their bank account, but it also provides an opportunity to give back to those serving our Country with sweet treats sure to make them smile.
With obesity rates on the rise, the zero obligation program offers a simple, rewarding way to manage health and support a charitable cause at the same time. Grab all the extra candy you have and join me in donating it to our Troops.
A Sweet Swap: HealthyWage kicks off ‘Cash for Candy’ program allowing any individual in the U.S. to donate their excess, unwanted and unopened candy, get directly paid in cash for it and, in doing so, support American troops overseas
With 2024 reports warning that obesity remains an ominous health threat across America, the avoidable condition is plaguing almost half (42.7%) of the U.S. population. This scary statistic is that much more frightful as the calorie-packed Halloween holiday looms large. However, there’s no need to fret as one weight-wise wellness company will pay you cold hard cash for your candy! This amid the kick-off of HealthyWage’s “Cash for Candy” program, which pays individuals $10 per pound of candy up to $100 per person—and up to $10,000 in collective payouts across America!
Through the initiative, any individual can donate their excess, unwanted and unopened candy to the “Friends Of The Troops” nonprofit organization on or before November 15, 2024, get directly paid for it and, in doing so, support American troops overseas! Participants need not be a HealthyWage challenge participant as anyone, anywhere in the U.S. can donate candy and cash in. Full submission details and instructions can be found online at www.healthywage.com/cash4candy.
This program is a reprisal of the company’s wildly successful 2018 and 2022 initiatives through which HealthyWage—the world’s leading purveyor of financially-induced wellness contests for individuals and corporate/team-based weight loss challenges—has collected a tasty total of 2,500 pounds of candy and paid out more than $24,000 in candy donations.
“We’re thrilled to again support Americans in their quest to avoid temptation, manage their weight-related health, and bolster their bank accounts in the process,” said HealthyWage Co-Founder and diet gamification pioneer David Roddenberry. “By rewarding individuals with cash in exchange for their excess candy while also supporting our troops overseas, it’s a win-win—one that can help people start their ‘holiday diet survival’ mindset to avoid needless seasonal weight gain.”
“Calories aside, Halloween also often means an overload of sugary treats, which can have a significant impact on children’s dental health,” Roddenberry continued. “It’s well known that excessive candy consumption leads to an increased risk of cavities, tooth decay, and other oral health issues—problems that can be avoided. This year, parents can take advantage of our ‘Cash for Candy’ program, which allows families to donate excess candy for a good cause…and earn some money in the process. In doing so, children can learn the value of charitable giving while keeping their smiles healthy.”
Relative to its range of popular “dieting for dollars” challenges that are available year-round, some of which paying out as much as $10,000 per individual, HealthyWage is founded on substantive research and “double-incentivization” methodology that proves competition and rewards—especially the cash variety—can as much as triple the effectiveness of weight loss programs. And, the proof is in the performance in the form of quantifiable and undeniable metrics that behavioral economics-based gamification works when it comes to weight loss.
As case-in-point, since its inception in 2009 and as of September 2024, HealthyWage has paid more than $67 million cash rewards for a collective 4.5 million pounds lost. Also exemplifying the power and efficacy of HealthyWage’s approach are throngs of HealthyWage success stories (both female and male).
“Studies continue to show that monetary incentives serve to enhance the effectiveness of, and duly complement, weight-loss programs of any and all sorts, especially when paid out quickly like our various programs,” said Roddenberry. “The average HealthyWager participant more than doubles their investment if they are successful at achieving their goal. The financial upside potential is impressive.”
So effective is this diet gamification method, famous personalities have joined HealthyWage in the fight to get America fit including global health and fitness expert Jillian Michaels, actress and talk show host Sherri Shepherd, and dietician and nutritionist, Ilana Muhlstein.
If this is the Halloween season when you would like to thwart temptation (or help your children achieve the same) and be financially rewarded for doing so—all while being charitable towards American troops, the HealthyWage “Cash for Candy” program is a sweet opportunity. Even for the holiday temptation and New Year’s resolution seasons just beyond, the company’s cash-fueled approach to weight loss and management just might give you that extra dose of motivation that’ll truly help you stay the course, shed weight and make some extra money in the process. There’s no better time than right now to bank on yourself.
About Friends Of The Troops
Friends Of The Troops is a volunteer-led nonprofit organization founded to support, encourage and honor Veterans and members of the U.S. Armed Forces in times of need. Our organization was founded to support service members and Veterans who, for any reason, slip through the cracks of other organizations. We send hundreds of thousands of birthday cards and cards of encouragement to our troops each year. We send thousands of care packages annually to those deployed overseas and to troops within the states to help boost morale. Friends Of The Troops also assists military families in need throughout the year and at Christmas. From helping to put food on the table to assisting a military family after a house fire or tornado to making sure a military child doesn’t go without toys at Christmas, we work to support those who have nowhere else to turn. To learn more, visit www.friendsofthetroops.org.
About HealthyWage™
Industry-leading health and wellness purveyor HealthyWage provides cash incentives, social and expert-based support, tools and resources, and goal-setting and tracking technologies to address our nation’s obesity epidemic and improve America’s collective health. HealthyWage is at the forefront of the weight wagering movement, having formally created competitive, cash-fueled programs for more than 90 Fortune 500 and other companies, hospitals, health systems, insurers, school systems, municipal governments and other organizations throughout the U.S., and their program has been more informally run at more than 3,000 companies and organizations. The company was founded in response to academic research that proves even small cash rewards triple the effectiveness of weight-loss programs; that people are more effective at losing weight when their own money is at risk; and that social networks play a large role in the spread of obesity, and will likely play a large role in reversing obesity. Learn more online at www.healthywage.com.
