Guide to video marketing in 2022
Video is one of the most powerful marketing tools that many businesses still underutilize. Many video marketing agencies attest that sharing videos make a huge difference in lead creation and increases website traffic on search engines.
How to make a marketing campaign
A video marketing campaign’s goal is to capture the attention of specific viewers, create and share videos that consistently engage them, and then convert them into customers.
To achieve maximum impact, a solid video marketing strategy measures target audience reaction to each campaign to refine your approach.
Creating a solid marketing strategy
We’ve witnessed a significant rise in the amount of video material available online in recent years, and it shows no signs of slowing down. Here are a few ways to incorporate videos into your marketing strategy in 2022.
Landing page
Video is more engaging; it increases social shares, trust, and awareness and causes a lower bounce rate. Conversions may be increased by 86% when using video on landing pages. Video on your web page may also help you rank higher in Google since Google’s algorithms progressively favor websites with this sort of content.
Shoot vertically
If you want to publish Instagram, be sure you capture it in vertical format. Instagram and Snapchat were the first to use vertical videos in their Stories, followed by Instagram Television (IGTV).
The video length is vital when shooting for social media platforms. These can quickly become viral videos that can reach potential new customers. The best part is that you don’t need editing software to create the video in the app.
Live stream
Anything captured and transmitted in real-time is referred to as this. People want to feel that they are being talked to personally and truthfully while watching live streaming.
Don’t be concerned if it isn’t flawless. The sincerity and direct connection that live broadcasting provides are what people react to.
Articles and blog posts
Blog entries are equally as important as web pages. Consider shooting your posts instead of writing them in 2022 (or both! ), and you’ll quickly boost the chances of that information reaching more people.
Social Media posts
There is always a need for a robust online strategy, and it’s easy to understand how important video is for businesses by looking at your Facebook page, Twitter, Instagram, or LinkedIn feeds.
You might use the following marketing videos:
- How-to videos
- Q&As
- Sharing your brand’s story
- Behind-the-Scenes videos
- Animated videos
- Unpacking your product/ product reviews
YouTube
YouTube can be an effective marketing tool for small businesses. The best way to engage your audience is by creating a YouTube channel for your business. YouTube is also a great way to incorporate longer videos into your marketing campaigns.
Newsletters and emails
Video content is excellent for emails and newsletters, and your aims and goals will determine the sort of video you produce.
You can start filming after you’ve determined what you’re marketing. For example, are you promoting a new product, an event, or a course you want people to sign up for? You may also send customers an email with a preview of lengthier footage on your website.
Summary
An online marketing strategy is necessary to interact fully with your audience, raise brand recognition, and increase leads and sales. Video is a must, from hosting webinars to short snippets in emails. There is no limit to what you can create.
Thank you,
Glenda, Charlie and David Cates
