Employee Engagement – How to Achieve It by Using Digital Signage
Publicity is one of the main purposes of using digital signage for which these powerful media of communication often acquires a customer centric approach in most cases. When we look around us, we find that the use of electronic signs, in majority cases, has the consumer or customer in focus when thinking about its use. However, the powerful media of communication is almost equally effective when used for organizational development especially for creating better employee engagement. The more an organization is capable of creating close engagement with employees higher will be its success because employees are the backbone of any organization. It is through motivated employees only that organizations can achieve its goals and objectives for paving the way to success. It is only through engagement that employees stay with the organization for longer duration and feel committed to work for it.
When employee turnover and attrition rates are worrying business owners, better engagement not only ensures employee retention but also proves to be beneficial economically. Organizations that follow well-structured employee engagement programs experience improved productivity that results from the creation of positive and friendly work environment that encourages innovation and creativity. In this article, we will discuss the ways you can improve employee engagement by using digital signage that can take the organization to new heights.
Focus on inter personal relationships
What really it means by employee engagement is not easy to define. In simple terms, it means creating a feeling of comfort among employees that keep them closely attached to the organization. They find enough reasons to trust the management and feel motivated to contribute their best for the organization. When employees feel a sense of pride in working for the organization it is a sign of how closely they relate themselves with the organization and usually ready to walk the extra mile without expecting anything extra. To create a positive influence among employees you must take a number of measures in developing humane relationships among the employees at all levels of the organization. This would lead to development of confidence among employees in the senior leadership that would keep them closely engaged with the organization.
Insist on open communication
Adopting an open channel of communication helps to build trust among employees that translate into better engagement. Public announcements, memos and bulletin boards have long been part of this system but there is no guarantee that the communication reaches them in the right way when required. Replacing these channels with digital communication boards that are more flexible and attractive, hence more effective in reaching the employees ensures that employees take interest to consume the information. As you can set up the digital signage at places of work, you deliver the message at specific locations without waiting for people to reach out for it. Using technology, you are able to communicate personalized information efficiently on real time basis that can you can create in an entertaining way, too. The attractive representation of digital boards attracts people to it who feel the urge to read it.
Create audience specific content
The flexibility of digital signage allows creation of tailor made content. You can create content of any kind and in any manner that suits the audience you want to address. Just in the way television networks create content, you can develop content based not only on what you want to communicate but also by taking into consideration what would be appropriate for the audience. You can create welcome message for employees in a particular shift and highlight interesting workplace information that could motivate them for being more productive. You can even display safety guidelines to remind them about safety at workplace while focusing on the need to complete work within stipulated time. Sharing interesting workplace data related to performance by other groups can create a sense of competitiveness that motivates people to do better.
Placing digital signage in locker rooms can create more personalized experience by sharing information about HR benefit plans; bonus and incentive schemes give encouragement to the workforce. Sharing information about overall company performance help to create closeness with employees, which is further enhanced by providing real time information about local weather and traffic.
Publicize employee recognition
Rewarding employees is a great way of recognizing their contribution to the organization and there are many ways of doing it. Public display of praise for employee achievement is a great way of improving employee engagement. You can create content for digital signage to share information about the company extracted from social networks and showcase the achievements of employees that the organization recognized and rewarded the contributors. To build positivity in the environment, there can be a scheme for employees to share their positive experience with peers that generates a sense of camaraderie among the employees and reinforces team spirit. Associating employee achievements with brands help to boost the morale and image of both.
Build team cohesiveness through CSR
For creating better team spirit and improving cohesiveness among team members, the digital signage provides the perfect opportunity of promoting CSR or Corporate Social Responsibility. Consumers expect business houses to demonstrate their interest in the society by discharging their responsibilities towards it. Business houses have to pay back to the society by involving in various social works to improve the quality of life of the fringe population. The display of CSR initiatives through digital signage is directed at the society as well as employees who find reasons for being proud of the organization they work for. It provides employees with confidence in the organization that is concerned about people.
The better you are able to realize the powers of digital communication in public space, better you will be able to make use of it. There are no limits to creativity in using digital systems and thinking out of the box will give you the cutting edge in creating better employee engagement that is critical for business. Using the technology in the right way would give you immense powers in building a closely knitted workforce that brings true value to the table.
Author bio: Dale Robertson is the head of company that delivers digital publicity solutions and specializes in electronic signs. He has developed the business from scratch and today is a recognized name in the industry. He plans to develop it into a family owned business by inducting his sons in the next few years.
Thank you,
Glenda, Charlie and David Cates
