This Collaboration Marks Cradlewise’s Entrance into Specialty Retail With the Crib Available at Seven Physical buybuy BABY Locations and Online
(NASDAQ: BBBY) buybuy BABY, America’s leading specialty baby products omnichannel retailer, today announced their partnership with Cradlewise, a Silicon Valley-based baby technology company that makes smart cribs for babies. This collaboration marks Cradlewise’s debut in specialty retail, making their convertible smart crib available in select buybuy BABY stores and online at buybuybaby.com.
buybuy BABY re-launched in 2023 with a renewed focus on their customer-loved Registry experience. The retailer carries sought after brands that bring convenience and quality to families around the country. The Cradlewise Smart Crib is available in seven physical stores including Braintree, MA; Christiana, DE; Paramus, NJ; Rockville, MD; Scarsdale, NY; Springfield, VA and West Hartford, CT. Families can now visit these stores and get the full experience of the smart crib and its features, learn how it can help their babies sleep better and have their questions answered.
Cradlewise is the world’s first smart crib to have integrated a contactless baby monitor that can sense the first signs of stirrings and starts gently bouncing to soothe the baby back to sleep – just like a parent. The built-in baby monitor uses AI to learn the baby’s sleep patterns and adapt to changing needs, preventing unnecessary wakeups and giving parents up to 2 more hours of sleep each night. Unlike other monitoring systems that require infants to wear an accessory, Cradlewise technology is human-first and contactless making the experience effortless.
Designed to grow with your baby from a bassinet to a crib, it can be used from birth to 24 months of age. The connected app offers peace of mind as you can view the live video stream during the day or night, learn from the sleep trends, add caregivers and play music your baby loves.
“We are thrilled to introduce Cradlewise’s innovative cribs to our customers,” said Avish Dahiya, Chief Marketing & Digital Officer, buybuy BABY. “This collaboration will help us further our goal to offer the highest quality products that make parenting easier and more enjoyable. The Cradlewise brand aligns perfectly with our commitment to excellence and provides parents with a sophisticated solution for their baby’s sleep needs.”
“We are honored and proud to launch into retail with buybuy Baby.” said Radhika Patil, CEO & Co-founder, Cradlewise. “This marks a significant milestone in our journey to bring smart, intuitive baby products to parents everywhere. Together, we’re committed to transforming the sleep experience for families, making it better, smarter, and more connected.”
For more information on this partnership, visit or Cradlewise
About buybuy BABY
buybuy BABY is America’s leading specialty baby products retailer, with a 25-year history of providing families with trusted information and products they need to confidently navigate the journey of parenthood – across every milestone, big and small. The company sells a wide assortment of baby and toddler essentials, as well as nursery furniture. buybuy BABY is a subsidiary of Bed Bath & Beyond Inc. (NASDAQ: BBBY). For more information, visit https://www.buybuybaby.com
Created by parents and for parents, Cradlewise is a baby technology company founded in 2019 by engineers Radhika and Bharath Patil to design nursery products that are smart, intuitive, and delightful. Cradlewise was honored in Fast Company’s Next Big Things in Tech awards for 2022 and won TIME’s Best Inventions Award in 2020 for their first product, a smart bassinet and crib that senses stirring and automatically bounces to soothe baby back to sleep.
Inspired by their own kids, Radhika and Bharath believe parenting should be a joyful and memorable experience, which is why they spent four years perfecting the cradle’s design with an aim to provide parents and their whole family a more restful night. We are working to reimagine the baby nursery to make it smart, intuitive and delightful.
Thank you,
Glenda, Charlie and David Cates
