David was 53 on his last Birthday and I know he doesn’t take care of his health the way he should. I’m hoping by sharing CRACK THE CODE: 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50. that he will slow down and take the time to take care of himself.
Crack The Code presents an unconventional, motivation-based approach to health for men 50 and over. Ten strategies for creating and maintaining inspiration for a healthy lifestyle are advanced from a platform of survey research, interviews and the author’s personal experiences.
Primary audiences for the book are men over 50 and the people that love them; their wives, partners, children and grandchildren. Additional audiences include health care providers, insurers, policy makers, men of all ages who want to find motivation for healthy behavior and anyone who has struggled with their health.
Asserting that without motivation no diet, exercise program, technology or other strategy will produce sustained results, Crack The Code describes how healthy-living men, one of the most health-challenged segments of the American population, exhibit a strong cognitive association between their life’s priorities and their behaviors; a catalytic awareness in which men often integrate their valued relationships into their health behaviors (they take walks with their wife). What the author terms Male Cognitive Behavioral Alignment.
The secret sauce of male motivation outlined in the book is derived from a nationwide survey of 1,000 healthy-living men. Crack The Code translates the findings into strategies and tactics with actionable exercises.
Personal stories from interviews and focus groups add practical insights and emotion that engages readers. A discussion of relevant theories from psychology, management science and the fields of decision making and behavior change anchor the model in a context of well-established thinking.
Crack The Code concludes with a call to action for a new culture of men’s health, outlining a confluence of social, economic and political factors in the US and beyond that represent a tipping point where healthy behavior among 50 plus men will become the new norm.
Crack The Code’s focus on motivation and the psycho-social underpinnings of behavior fills a gap in a market dominated by publications on traditional diet and exercise.
By digging deeper and using everyday men as a source, Crack The Code breaks new ground for a burgeoning segment of the baby-boomer population that is in desperate need of help.
The potential to influence men of other ages as well as health care providers, insurers and policy makers, creates a tremendously valuable read.
More about the author
Biography
An executive for over 40 years in the public and private sectors, Louis Bezich currently serves as a Senior Vice-President with a major health care system.
He is an adjunct professor in the Graduate Department of Public Policy and Administration at the Camden Campus of Rutgers University and sits on various public, non-profit and corporate boards.
Bezich has published numerous articles in the field of public administration and health and is a contributing author to Corporate Lawbreaking and Interactive Compliance, edited by Jay A. Sigler and Joseph E. Murphy.
He holds a master’s degree in public policy from Rutgers University, a bachelor’s degree in social science from the University of Tampa and is a graduate of Harvard University’s Program for Senior Executives in State and Local Government. “Crack The Code” is his first book.
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I was sent a copy of this novel for my review and the thoughts is all mine and my families.
Thank you,
Glenda, Charlie and David Cates
