This brain nutrient is helping consumers achieve acute performance as well as long-term brain health By Merilee Kern, MBA
As consumers contend with a glut of stressors at work, home and socially—all exacerbated by the rapid-fire pace of life in general—the search for natural and lifestyle-friendly ways to improve brain health is on the rise. This is exemplified by the “nootropic” supplement market—a category of cognitive-health supplements—forecasted to surge to $8.2 million by 2032.
With performance-specific cognitive health an apparent top-of-mind concern for people of all ages and interests—from healthy aging-focused seniors to career professionals across generations, athletes, fitness enthusiasts, college students, and much in between—throngs are turning to nutrition-based brain health solutions to optimize their productivity and results, support immune health, and improve natural age-based cognitive decline.
One such potent nutrient garnering much attention for its unique combination of beneficial functions within the brain is Cognizin® citicoline, which stands out in the brain supplement market because it is supported by extensive scientific research. It is a form of citicoline, a natural compound found in the brain, which plays a crucial role in neural communication and overall brain health.
Not only does the specialized citicoline formulation make Cognizin noteworthy, but also the burgeoning category of functional food and beverage products infused with this branded ingredient is making it easier—and tastier in many cases—than ever before for consumers to benefit from brain health nutrients. Cognizin can be found in more than 200 products, including beverages and food, as well as traditional dietary supplements (capsules, gummies, powders, etc.) that support overall healthy aging. What’s more, Cognizin is a pure, vegetarian, and allergen-free GRAS ingredient that’s stable and effective for providing comprehensive cognitive support.
Below are three highly beneficial reasons why adding Cognizin to your diet could be the missing piece of your daily routine.
- Focus & Attention: This clinically studied brain health ingredient has shown a great impact on various aspects of brain function. Studies have demonstrated that middle-aged adults experienced increased brain activity after just six weeks of taking 500mg of Cognizin, emphasizing its role in enhancing cellular synthesis and restoring brain energy. Furthermore, in studies involving women and adolescent males, Cognizin displayed notable improvements in attention and focus, offering tangible benefits for individuals seeking cognitive support.
- Memory: In a landmark study involving healthy elderly subjects with memory impairment (AAMI), Cognizin demonstrated a remarkable capability. When given Citicoline, participants showed significantly greater improvements in secondary outcomes of episodic memory, which refers to moments such as your first kiss, your first day of school, and your brother’s graduation, to mention a few examples, compared with those on placebo. The comprehensive research highlighted that the study suggested that “regular consumption of citicoline may be safe and potentially beneficial against memory loss due to aging.” This revelation offers promise and real, tangible hope for individuals intent on safeguarding their memory and overall mental functions as they age.
- Brain Energy: Cognizin citicoline’s major nootropic mechanisms include, among others, supporting the health of mitochondria, the brain’s energy-producing factories—pivotal brain “fuel” needed during cognitively demanding tasks—and supporting an ongoing supply of energy to the brain. Clinical research has found that this premium nootropic, which supports focus and attention, has been found to increase brain energy (ATP) by 14% and speed up the formation of brain membranes by 26% in healthy adults.
In today’s fast-paced world, maintaining optimal cognitive function is crucial for everyone, and one way to do it is by choosing supplements that include Cognizin to help you live your best life with optimized brain health.
Overall, it is important to recognize how critical cognitive function is across all life stages, and the pivotal role it plays in every aspect of our daily lives. From the ability to perform everyday tasks to our capacity to learn and have emotional responses, Cognizin has become a readily accessible nutraingredient offering great potential to promote healthy brain aging. Amid its array of biological benefits, Cognizin provides a smart way to support your brain health.
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Merilee Kern, MBA is an internationally-regarded brand strategist and analyst who reports on cultural shifts and trends as well as noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. As a wellness industry veteran, health advocate and former fitness champion twice over, she’s also author of the award-winning, illustrated fictional children’s book, “Making Healthy Choices – A Story to Inspire Fit, Weight-Wise Kids.” Connect with her at www.LinkedIn.com/in/MerileeKern.
Sources:
https://www.acumenresearchandconsulting.com/nootropics-brain-supplements-market
https://cognizin.com/en/benefits/focus-attention
https://cognizin.com/en/benefits/mental-energy
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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