Exploring the impact of drop down menu on page authority
When designing websites, navigation and menu are significant areas to work upon. These parameters can make or break websites. Providing the best user experience is the goal of any web design. However, many websites fail to accomplish it because of the lack of awareness about the correct areas of design to focus upon. Navigation and menu are essential not only because it impacts user experience but also from the perspective of accessibility, creativity and even when seen through the lens of development feels the experts at New York SEO.
The importance of navigational menu
To influence the PageRank of your website’s internal pages, you must focus on navigation as it is your best bet to score big. Navigation is one of the pillars of technical SEO because it allows you to control the links and how any authority flows across the site. To understand the layout of your website, search engines depend on navigational menus. Navigational menus are crucial that even if the link is in the sitemap, it must also be present in the navigation menu. By inserting the link in the navigation menu, you are signaling the search engines about its importance.
Authority of pages in the dropdown menu
There is often a feeling that there might be a negative impact on the authority of the pages in the drop downcrawling. The impact on authority due to the pages appearing in the dropdown variesaccording to circumstances and might or might not happen. Depending on coding the menu, the links, both tertiary and secondary,might remain invisible to search engines. Although it will not negatively impact those pages, it is never an ideal thing to do in terms of overall optimization. Moreover, it might affect crawling as many professionals believe that Google gives most credence to PageRank, which means the internal links to the pages help in the better discovery of pages and crawling.
Navigational hierarchy – essential things to consider
Which page should appear in the menu depends on the navigational hierarchy, and you must keep in mind the crucial pages and user flow when designing the navigational hierarchy. Only selected pages should be on the menu, but there must be a clear crawl path originating from the home page to reach the website’s other pages. For example, you can have a high-level menu on the home page and add a secondary menu with more links to the category on the sub-pages or category pages. The arrangement ensures the flow of authority to the sub-pages, which then spreads to the other pages. By creating a graph of internal links, you can ensure that you are sending the desired signals.
Keep the navigation crisp and succinct instead of making it so elaborate that it occupies 90% of the page with very little space left for content. Remember that search engines can easily understand what content is located in which part of the page. menu. Some even believe that the pages in the drop down menu can have a negative effect on.
Thank you,
Glenda, Charlie and David Cates
