Comparing the Usage of Primary and Long-Term Keywords

                    Comparing the Usage of Primary and Long-Term Keywords

While understanding the importance of keywords in SEO, one common question often comes to the mind. And that’s about the importance of keyword research and long tail keyword usage. Two theories conflict here. On the one hand, traditional SEO experts recommend thorough keyword research using both manual and advanced software for the purpose. And on the other hand, the new age SEO experts suggest investing time and effort on long tail keywords for better ranking and faster results. Which is better, and how to proceed is a matter of concern unless you realize the importance, significance, and anticipated results of them all. You can grow your practice through digital marketing, as it will increase interaction with your clients. .

What is keyword research?

Keyword research is the art of finding keywords by doing thorough research based on the product or service or cause of the website, the website domain, the niche and all. If you have a website selling Arabica Coffee Beans, then you will research for the best keywords, which will relate directly and indirectly to Coffee, Arabica Coffee Beans, Coffee Beans, and related things. For this, you will primarily search through the niche of coffee and beverages.

How keywords relate to search results

Keywords are search terms users put on search engine search box and press enter to get the results against the query. The result page shows them the relevant websites. The most relevant websites are listed on the first page, the first site being considered most relevant by the search engine. The following 9 web pages on the first page are also very important and thus get listed against that searched keyword. Hence ranking a site on the search engine based on a set targeted keyword with full focus is very important to get to this position that your webpage shows on the first page of search results. Also, while studying search queries keep in mind to implement web design RFP at relevant ways to get better traffic and business.

How to do keyword research?

Keyword research is done in two ways. The traditional way is manual, where you search the keyword manually by entering a few crucial words into the search engine search box. Popular platforms used for the manual research are Google, YouTube, Bing, Yahoo, and Amazon.

Then there is a lineup of free and paid keyword research tools, where you just have to input the one or two primary keywords to get hundreds of suggestions. With the help of these keyword research tools, you can get too many keyword suggestions, and can then select keywords based on their competition, volume, etc.

What are long tail keywords?

Long tail keywords are keywords with extra few words added to the back of the primary or secondary keyword, which adds to the definition and detailing of the query. ‘Arabica coffee beans’ is the primary keyword. But when words like ‘with great taste,’ ‘high benefits,’ ‘best quality online,’ gets added to this primary keyword, then long tail keywords get formed.

Long tail keywords always add elaboration and detailing to the primary keyword moreover people while searching for an item often does not enter just the primary keyword. Normally the modern users, who are accustomed to online shopping quite a lot, would actually enter the exact search with specifications. Hence, it’s most likely that the search term would be a long tail keyword only with specific features, cost, benefits, etc.

How to find long tail keywords?

Finding long tail keywords is really easy. The best places to find them are e-commerce websites. The most happening e-commerce place on the web is no doubt Amazon, and if you go to Amazon, and type in anything, you will likely get 50 plus variations of that thing in long tail form. And hence the search can begin there when you are trying a free manual search.

Paid and free, advanced and simple keyword research tools are there to add extra definition to your searches. Using such tools, the best you can do is compare the various features of the long tail keywords, like the competition, the search volume, the CPC score, etc.

Importance of implementing long tail keywords in e-commerce

Implementing long tail keywords against primary or secondary keywords is a lot more sensible way to push the site against the SERP. The reasons are:

• Competition with primary keywords is always high, and boosting the site to overcome the efforts of its rivals to get to the top won’t be a fast process. But if you take a long tail keyword which has a lower search volume and yet connects well to the target page, then ranking that can be easier and take lesser time.
• Depending on the CPC value every keyword has a competitive rate which is defined as low, medium and high in keyword planners and finders. Aiming for a long tail keyword with a medium to high competition is much better than going for a primary keyword with high value. Competition stills stay easier for you in this method.
• Long tail keywords define the product or service more naturally just like a user would search for it, thereby making the results much more traffic yielding.

Should you go for conventional keyword research or directly pluck long tail keywords

Both have their own place in SEO. While ranking on the long tail keywords is really important to secure our web pages against the most searched user terms, and get better traffic for the pages, it’s also equally important to give a competition to your rivals on the primary keywords. Ranking on primary keywords will take time, and months, but still leaving the alley totally competition free to your rivals on the primary may not be a smart move. Rather you must constantly keep on pushing both primary and long tail keywords to make your own place.

Finally

Long tail keywords open the path to rank higher and get more traffic for the specific products and pages. Also, they help in local SEO and help you get demography specific users in the traffic. Hence long tail keywords always have their special use, and cannot be ignored in any way. But at the same time ignoring primary keywords while only focusing on long-tailed ones can be a poor game and should not be done so.

Thank you,

Glenda, Charlie and David Cates