Using storytelling in your event video transform production can it into a powerful, lasting piece of content that is more appealing with your audience.
More frequently than ever before today, in the digital world, so many institutions and even individuals make great use of event video production to capture, keep, and share memories with others. However, just capturing footage is not sufficient anymore. The real trick is to make these types of content compelling and narrative-driven, in order to actually relate back to the viewer. Even if your event video production might not have the best camera work or a fully skilled editing team, storytelling could help elevate it by a mile as people relate with stories they hear and hence a well told story is most likely to stick with them for long.
Why Storytelling Matters
Clear for lifer, humans have been storytellers since the dawn of time. Enables people to share experiences, emotions and meaning; this is the difference between telling a story with event video production, rather than filming it. Telling a story is something that can make an average video pop against the noise of corporate events, weddings, conferences or music festivals and works as a narrative for marketing, branding or personal memories.
Storytelling Elements in Event Video Production
The Hook: All good stories come with a hook—something that will draw the audience in from the very beginning. Something that was significant somewhere in the event video could be a keynote moment, a quote or stunningly visual shot that captures the essence of the entire production. If the opening is strong, then viewers will be curious to watch more.
Character Emotion: whether it be a speaker at a conference, the bride and groom at their wedding or artists performing at this festival, people are the key to good storytelling. Characters are the spice of stories. The video becomes relatable and engaging because it has emotion, action and interaction from the people involved in the event. A great use of this might be a corporate event video exhibiting the response of attendees at a product launch or how excited and intrigued everybody was.
Structure: As in any good story, a video should have an opening sequence (beginning), conflict or plot development which brings about change (middle) and finally the resolution to all the events in said video (end). It sets the stage for the event, crescendos to key moments, and resolves the video. This gives the show more of a narrative arc and an ending that feels complete, instead of just a bunch of random clips strewn together. A video of a charity event, for example, can begin with the prep and excitement, carry you through the entertainment to a climax at the main activities and then end with an angle on what kind of impact this will have on your community.
Visual And Audio Impact: Of course, storytelling is not only verbal or written, the way that visuals and audio work together with dialogue can make a better narrative as well It accentuates the emotional journey of curves with wide shots, close-ups, slo-mo & time-lapse while towing the crispy sunny roads and lush rain-drenched greens. Music, of course, is another essential aspect. The perfect score can conjure up emotions — glee, elation, wistfulness — and pull a story together.
Call to Action: A great event video doesn’t stop once the event is done. It ends on a note that has an impact, or charges the viewer. This could range from getting viewers to come out the next event to simply follow the company on social media or interact with the brand in any way for business. In the case of personal events like weddings or parties, this may be a simple sentiment to wrap up what made the moments special.
The heart of storytelling in an effective event video production. This adds purpose, direction, and emotion to video so it is more than just a series of clips. From the logo reveal in a corporate video, to that oh-so-perfect first dance in your wedding highlight reel, and all the way to those crazy moments at a festival recap, so much power is unlocked when you implement storytelling into your event video production — making it an unforgettable piece of content that will grip hold of your viewer for years to come!! In the end, it is the story of what happened that people remember best.
Thank you,
Glenda, Charlie and David Cates
