POP! BY SNOWDAY BRINGS IMMERSIVE ENTERTAINMENT TO GALLERIA DALLAS. An Explorable Adventure Filled with Unexpected Imaginative Photo Moments open Daily May 15 – September 6, 2021
As summer heats up, Galleria Dallas will treat North Texans to a SNOWDAY! SNOWDAY DALLAS, the popular immersive experience that thrilled thousands of Galleria guests during the holiday season will return with POP! by SNOWDAY featuring all new experiences and visuals.
POP! by SNOWDAY will open on Level One in Galleria Dallas adjacent to Grand Lux Café on Saturday, May 15 and will remain open through Labor Day on Monday, September 6.
The new experience is twice the size of the prior SNOWDAY installation, and offers a celebration of creative spaces and modern places paired with modern multi-media technology. The expanded space and whimsical theme have given the creators much more space for self-expression and innovation.
“In a nutshell, POP! is all things color, fun, art, lights and cameras,” explains SNOWDAY team member Scot Redman. “We’re able to provide fans with a very different experience than they had at SNOWDAY during the holiday season.
The POP! experience is chock-full of cultural references and visuals, and the unique floorplan allows guests to attend multiple times while truly altering their experience each time. The use of custom RFID technology means that once immersed at POP!, the experience can be entirely touch free!
Galleria Dallas was thrilled to bring the SNOWDAY experience back for its visitors.
“Traditionally, Galleria Dallas has been one of the state’s most important tourism destinations,” explained Galleria Dallas Director of Marketing Megan Townsend.
“We know many of our guests are unable to travel away this summer vacation season, and we are excited to provide them with a unique, immersive experience they can visit again and again.”
The exterior of the experience celebrates all things POP! with a creative array of vintage televisions continually updating with visuals and videos reminiscent of the 1950s.
Guests who arrive will enter through a lobby designed in the style of a New York City bodega. As they enter the POP! experience, they’ll find themselves in a 1970s laundromat, complete with retro machines, checkered floors and all the sounds of that unique experience.
Around every corner, secret entrances lead to unique visuals and experiences. As they make a turn, visitors could find themselves inside a laundry machine, a unique curved photography studio, or in a one-of-a-kind tunnel of music and light.
Spectacular photo opportunities allow for sharable photos or videos featuring a secret garden, a vintage automobile or even a trip through the clouds.
Overall, guests can enjoy nearly two dozen unique visual vignettes, each complemented with unique lighting and sounds. The visit includes use of seven integrated photobooths. Digital images are sent instantly to your cellphone, all free of charge!
Reservations for POP! by SNOWDAY are best made online at dallaspop.com. Pricing starts at $22 for adults and $8 for children under 12.
EVENT INFORMATION:
WHAT: POP! by SNOWDAY
A 10,000 square foot explorable and interactive photo experience celebrating pop cultural experiences. Visitors will enjoy unique free photographic experiences enhanced with state of the art cameras and lighting and touch-free RFID technology.
WHEN: May 15 – September 6 Monday – Saturday: 10 a.m. – 8 p.m. Sunday: 11am – 7pm
PRICE: Offpeak: Monday – Friday, 10am-6pm
$22 Adults (Ages 13+) $8 Kids (Ages 4-12) Kids 3 and under are free
Peak: Monday – Thursday, 6pm-8pm $28 Adults (Ages 13+) $10 (Ages 4-12) Kids 3 and under are free
Weekends: Friday 6pm – Sunday 6pm $32 Adults (Ages 13+) $12 (Ages 4-12) Kids 3 and under are free
INFORMATION: www.dallaspop.com
About Galleria Dallas
Galleria Dallas is an iconic shopping center with a unique collection of more than 200 retailers, restaurants and experiences including Nordstrom, Macy’s, the world’s only GAP, Banana Republic and Old Navy combo anchor, a market-exclusive American Girl, the Westin Galleria Dallas Hotel and the signature Galleria Ice Skating Center.
Welcoming more than 19 million visitors annually, only Galleria Dallas delivers the consummate Dallas shopping experience.
Visit for hours and to learn more about the shopping center. Galleria Dallas is managed by Trademark Property Group, Inc. Galleria Dallas, 13350 Dallas Parkway, Dallas, Texas, 75240.
For Social Media: @GalleriaDallas #GalleriaDallas
Thank you,
Glenda, Charlie and David Cates
