7 Ideas for Your Next Real Estate Video
We hope you’re using videos to enhance your own brand as a real estate agent. Videos are a great method to show off your personality in an engaging and, most importantly, personal manner. Through recent years we have learned video gives a personal touch and allows for more info > in a repetitive fashion to streamline your business faster. Think about it….
When it comes to real estate marketing in the modern-day, films may be created quickly and easily. To acquire good results, you don’t need to employ a videographer or buy expensive equipment. As long as you put in the effort, you’ll be rewarded.
Since the outbreak of the COVID pandemic, videos have taken on even more significance. Instead of setting up a private showing, buyers choose to examine properties online, saving time and money by not having to leave the comfort of their own home.
To put it simply, real estate movies are a great way to show a buyer around a property without having to hand over the keys. So here we are with 7 tips that can help you in creating your next real estate video or videos from Showcase IDX
- Property Listing Videos
A property’s surroundings are shown in a listing film to promote its qualities and amenities. They also assist the market with the possible lifestyle that the renter or buyer may lead if they were to dwell in the home. As a result, property films must be attractive, engaging, and memorable to generate interest and inquiries.
You may post videos of your properties on your website, social media, and real estate portals and forums. It’s possible to target certain areas in the world using geo-targeted advertising on Facebook. The more comfortable and confident you get with property listing videos, the more creative you may be to set yourself apart from your competition.
2. Agent Profile Videos
If you’re in the market for a property manager or a real estate agent, potential clients want to know that you can be relied upon, that you communicate well, and that you are competent. One effective method is to produce an agent profile video.
Prospects from chilly and warm can get a sense of who you are and what you stand for. In your agent profile video, provide a brief, polite introduction to yourself, your services, and what sets you different from other agents. Create it once, then re-use it as many times as you’d want to market yourself!
3. Company Profile Videos
This is a no-brainer concept for real estate video marketing. Your agency’s goal, services, and accomplishments may be clearly communicated via the use of company profile movies.
Your real estate agency’s history or the characteristics of the individuals who work there might also be included in your marketing strategy. Engaging viewers in this manner will help establish a personal connection and trust with them from the outset.
4. Behind the Scenes Videos
In the world of real estate videos, behind-the-scenes films are an excellent tool for promoting your brand. The videos may be pre-recorded or broadcast in real-time utilizing social media platforms such as Snapchat, Facebook Live, Vine, and Periscope.
Short, casual films of your staff preparing an open house and engaging in community activities may help humanize your brand and develop confidence in your business. When it comes to property photoshoots, behind-the-scenes movies may help you display home before it goes on the market and build excitement.
5. Client Testimonial Videos
Some examples: a customer’s video testimonial may be very enlightening and persuasive. Videos of client testimonials are more entertaining, personable, and compelling than text-based evaluations, which are less so.
In addition to piquing the attention of potential customers, they also assist in increasing your trust by giving social evidence. Slice and dice your client testimonials to use on your website and landing pages, as well as on your social media platforms as well as in your Google AdWords campaigns.
6. Q&A Videos
Put yourself in the shoes of your customers and potential customers. What do people want to know about renting, purchasing, and selling a property? When it comes to connecting with you or utilizing your products or services, what details do they want from you?
It’s possible to utilize these questions to make a useful question-and-answer video to increase your YouTube, Google, and Yahoo! visibility. Additionally, you may upload the videos to your blog or Facebook page, make an ad for them, or send out a series of emails to your customers.
7. Market Update Videos
Most of the work is already done for you if you’re currently sending your database market information like housing trends and property listings. To better engage your customers and prospects, all you need to do is transform these updates into concise films.
Video market updates are a great tool for promoting your email newsletter or social media presence. Using this method, you’ll be able to broaden your audience, improve traffic to your website, and position yourself as a real estate expert.
Wrapping Up
These are the 7 best suggestions to help you become an expert in real estate video marketing. In video marketing, there are so many various ways to approach it, as well as so many distinct subjects, themes, and genres.
One thing to keep in mind is that consumers are less inclined to watch a video if they aren’t enthralled within the first few seconds. An effective real estate video begins with a clear understanding of what you’re attempting to accomplish with the footage, as well as what you’re willing to spend on it.
Once you have the answers to these questions, you may begin working on the project immediately. As far as real estate marketing is concerned, video is a must-have tool.
Thank you,
Glenda, Charlie and David Cates
