Foil stamping is a creative way to embellish various surfaces. It involves using colored paper or thin layers of metal. Surfaces that can benefit from this art form include card stock, paper, labels, and presentation folders. It’s an ideal tool to embrace if you’re a business looking to add a unique, personal edge to promotional materials.
The result? An aesthetically pleasing reflective effect. Another benefit to this art form? It allows for more hues than the generic metallic tones, ranging from subtle metallic styles to holographic pearl foils – meaning you can get as creative as you desire!
In this guide, we discuss why foil stamped presentation folders are an asset to your business merchandise.
1. A Perfect Way to Promote Your Business
With many industries using print promotion to showcase services, you need to think out of the box when promoting your offerings. This is where Foil Stamping shines!
This creative art form is a unique way to promote and market your business and services. It’s also an investment for those looking to create that added ‘wow’ factor.
Foil-stamped presentation folders are eye-catching. When done well, they attract the attention of potential customers immediately. More custom equates to more sales, which will assist you in heightening your revenue.
2. A Sophisticated Style
Not all eye-catching designs are sophisticated. Certain designs are garish in style, which has the effect of deterring customers and not attracting them. Foil stamping, on the other hand, is both eye-catching and sophisticated. When placed on a matte background of a folder, the metallic shades boast an elegant appeal.
Less busy designs with fewer colors, design elements, and layouts tend to get noticed more. Simple branding is more memorable. This is when a sophisticated style always wins. To put this into perspective, 62% of consumers will pay more for a simple experience.
This is one of the reasons luxury brands prefer foil printing. Not only does it boast a high-quality finish, it emanates a prestigious style. If you aim to attract high-net-worth clients, this is a great promotional tool to embrace.
3. A Durable Option
Promotional materials that can stand the test of time say a great deal about the quality and success of your business product. Whether gifting them to staff for use at external client meetings or to clients, presentation folders embellished with foil accents look and feel high-end. More importantly, they won’t fade, scratch, or peel over time.
In comparison to ink stamping, foil boasts a much larger lifespan. Why? This is down to the unique metallic particles of the ink, which means foil ink requires an additional protective coating. This secures the design in place and avoids that unwanted cracked effect.
4. A Memorable Marketing Tool
Glossy, high-quality designs are memorable and appeal to your staff and audience on a deeper level. When customers hold your foil-printed folder, they engage visually and physically with your brand’s message. When they are impressed with the look, feel, and quality of the design, it will stick in their mind. This makes them more likely to reach out to you in the future. Additionally, it makes them more likely to recommend you to others, and word of mouth is a great marketing tool.
5. Foil Printing Increases Confidence in Your Brand
Your promotional material is a reflection of your success. A strong brand presence makes you stand out from the crowd. It showcases your professionalism and that, as a business, you pay attention to detail.
This not only reveals that you care about your business. It demonstrates that you wish to create an enjoyable experience for your staff and clients. In a nutshell, good quality branding heightens the perceived value of your products and services.
It also allows you to offer products and services at a higher price. Why? Consumers are willing to pay for quality. Promotional materials such as branded presentation folders are a way for you to show your consumers your capabilities.
The Bottom Line
Quality branded products help to heighten brand visibility and awareness. This assists you in creating positive associations with your company and clients (both existing and potential).
High-end, well-designed products are an asset to your business. This is because they illustrate a commitment to excellence. Branded items, including presentation folders embellished with foil messaging, leave a lasting impression on your recipients, showcasing your products and services in a positive light.
When considering this tool as part of your promotional package, you should consider your brand messaging and colors first. Although it can be tempting to choose an array of hues and designs, pick one that represents your company. This way, your messaging will remain consistent. Applying the same hues, designs, and typography to your brand collateral strengthens brand awareness, meaning customers will become familiar with your branding.
The bottom line? The success of your business depends not only on sales but brand recognition.
Thank you,
Glenda, Charlie and David Cates
