2 Ways to Increase Traffic to Your Ecommerce Website with Instagram
E-commerce websites face stiff competition these days, and if you are the owner of an e-commerce website, you should deploy social media marketing platforms to reach out to your niche market faster. However, most e-commerce websites ignore the importance of using Instagram that can increase targeted traffic and improve lead conversions for improved sales.
How should you start with Instagram?
Instagram is a simple platform for you to market your e-commerce website. It is crucial for you to optimize Instagram for promoting and promoting your e-commerce website on it for reaching out to your targeted audience quicker. Experts say that you should share your brand on a regular basis on Instagram with high-quality photos of your products so that your customers both present and future are aware of your latest range. You should space out your posts evenly. Remember, when you are using Instagram for marketing and promoting your products, images with appropriate captions play a vital role.
Use popular and trending hashtags
Hashtags are used on Instagram as they help you to categorize posts. The niche market is the place where you wish to sell and promote your products. Hashtags should be used wisely for attracting real Instagram followers to your account. When you are creating hashtags, use your keywords and check the hashtags that are trending and popular in the market. If you are new, experts suggest you should check competitor websites as they give you an insight on to how your posts should be created and shared.
Photo sharing
Photo sharing contests help you to engage your audience on Instagram. Helps you to improve targeted traffic and reach out to people who are interested in your products. As mentioned above, e-commerce websites face stiff competition in the market and so it is prudent for you to always think out of the box and resort to innovative ideas that will transform visitors into loyal customers. Once you have successfully created a loyal Instagram following, you can make use of the Instagram Live feature where you can share videos of your products. The Instagram Stories feature has become very popular when it comes to encouraging customer engagement with your audience and increasing sales for your products.
When you are the owner of an e-commerce website, it is crucial for you to measure your growth and progress. Instagram gives insight into analytics that will help you to gauge the success of your brand or campaigns. Once you have recorded the progress reports in your mind, you can plan out the next step.
Experts suggest that every social media platform is different and it is here that you should be proactive and plan strategies that will help you to gain a competitive edge in the market. Driving sales is a crucial element of your Instagram marketing strategy, and this is why you should keep track of posts and their success with your audience. Be proactive when it comes to follower comments as they give you the feedback on your products and their performance in the market.
Author Bio: Daniel Jacob is an online digital media manager and social media analyst who helps clients increase real Instagram followers online with simple tips and post-planning strategies.
Thank you,
Glenda, Charlie and David Cates
